The Medium is the Massage

Dundee Contemporary Arts



Blending text, image and photography, this re-issue of Marshall McLuhan's 1960 classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively transformed by the means we use to communicate.

Accompanied by the bold and inventive graphic design of Quentin Fiore, McLuchan's theories force us to question how modes of communication have shaped society. 

Brand / Designer Penguin
Dimensions 18 x 11 x 1cm